Prove Anything Ploy!
Select. Select. Select. Select . . .
It was the 1940's. Cigarette manufacturers advertised their product as something resembling a medicinal wonder drug. It could cure you of just about any ailment. Cigarettes could relax you, and relaxation is a virtual panacea. Cigarettes help social interactions: just look at those great social "smokers."
That's how you do it. Just "accentuate the positive, and eliminate the negative...and don't mess around with Mr Inbetween."
It must have worked! The advertisers kept it up for years.
Until one manufacturer felt it was time to get the jump on the competition. Tell the truth? The whole truth?
Kools cigarettes got the
jump by advertising their deadly, addictive product with, "For a
treat instead of a treatment...Smoke Kools."
about PHILIP MORRIS
"When smokers changed to Philip Morris, every case of irritation of nose or throat—due to smoking—either cleared up completely, or definitely improved!
Facts reported in medical journals on clinical tests made by distinguished doctors...Proving this finer cigarette is less irritant!"
Smoking can help you lose weight!
Smoking helped him lose weight.
and gain emphysema, throat cancer , heart attacks...
(cancer metastasized in early 2002)
Died Mar 6, 2002, of emphysema.
"Good grief!" she thought to herself. "Another supermarket supersucker!"
"I'll reinvest it," said
the man to the checkout clerk. "Give me two more tickets."
selecting any coroborating evidence and rejecting all disconfirmations
we might convince ourselves we have proven any hypothesis or justifed
any behavior. This often seems to be just common sense . . .
. . . We deceive ourselves.Science fights self-deception, and one way it does so is to press for the whole truth. Science is discovery made when that common sense is questioned. Science is uncommon sense discovered when we dig deeper than we thought possible.
Don't dig deep, and you'll end up buried in B S .
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