Another serious problem:
"...as 'news' becomes just another product sold by big media companies, it become more of a commodity, more entertainment-based, and dumbed-down."
from
Internet Illusions, by James Fallows
The New York Review of Books, November 16, 2000, pp 28-31

 
p. 31: 

"The pressure toward merger, and the natural desire of companies to thwart competition and recreate monopoly, will for the forseeable future be the real impact of the Internet on politics—and by extension on culture.  A monopoly in the steel industry only raises prices.  Monopoly in media and communications has more profound effects.  The revised edition of Robert McChesney's 1999 book  Rich Media, Poor Democracy* documents the way previous alliances in the media world are being extended to the Internet.  McChesney, a professor at the University of Illinois, is the current leading practitioner of the A. J. Liebling - I. F. Stone school of analyzing press content by analyzing press ownership.  His book chronicles the ways in which the growth of media chains has meant a contraction of range of opinions.  This book is the latest documentation of a familiar but convincing argument that as "news" becomes just another product sold by big media companies, it becomes more of a commodity, more entertainment-based, and dumbed-down.  The Internet makes it possible for individuals to set up their own news sites, McChesney says, but that's no substitute for "real" news organizations: 

As a rule, journalism is not something that can be done piecemeal by amateurs working in their spare time.  It is best done by people who make a living at it, and who have training, experience, and resources... The corporate media giants have failed miserably to provide a viable journalism, and as they dominate the journalism online, there is no reason to expect anything different."
 
*Rich Media, Poor Democracy: Communication Politics in Dubious Times revised edition 
by Robert McChesney. 
New Press.
"Seeing" science—and not just learning it— requires that we work hard, think hard, and stretch our abilities so that we may develop those abilities.  The media, and especially the news and advertising media, have worked hard to tempt us into taking the attractive route of taking it easy, thinking as little as possible, and dumbing down as much as possible.

But we are in a new age, an age of scientific knowledge that has led to an age of high technology.  Taking it easy and dumbing down might be attractive, but it will blind a person to the oncoming intellectual juggernaut that will knock him into the gutter for the dumb.  Societies of the dumb will be playing with high-tech toys, like nuclear weapons and atmosphere- or DNA-destroying machines, that can snuff out species like the meteor snuffed out the dinosaurs.

Evolution has not gone to sleep on Homo sapiens.  He who thinks evolution is a phantom of the minds of heretics simply doesn't comprehend the simple but subtle ways of Mother Nature.  She plays with toys that eliminate creatures who fail to comprehend and effectively respond to her challenges. "Nature is full of traps for the beast that cannot learn."

Learn a lesson from one of Nature's humbler creatures.
This spider has something to show us.

 
The "Disappeared"
people and events that popped up
...and then vanished from the news

The dark shadow of a "Black-Out List" in the media.

John Kenneth Galbraith was appointed head of the Office of Price Administration (OPA) during WWII.  His name was a household word.  He was an outstanding promoter of the public interest: "Comfort the afflicted and afflict the comfortable."  After the war he seemed to vanish into the Black-Out List. 

Consumer Reports is one of a very few publications which is strictly in the public interest and which assiduously avoids PAP and influence by advertisers.  In the 40's and 50's CR and its parent organization, Consumer's Union, were vilified as being "communist" and an enemy of the USA. 

Pete Seeger was, in the 50's, a very popular entertainer who had a public conscience.  He appeared on the mass media for a very brief time.  Then he disappeared, black-listed. 

Daniel Schorr was once a major electronic media journalist.  His journalism was genuine, but that offended the perceived interests of those who paid for the news (through advertising—one TV news manager describes the news as "something to fill the space between the ads").  He lost his job and is today heard only through "public" broadcasting. 

Public broadcasting was instituted to provide a mass media conduit for the public interest.  As with Consumer's Union, this necessitates being free from the influence of advertisers and any of their clients who might want to act against the public interest.  Those clients have now effectively nullified (privatized) public-interest in public broadcasting.  While still called "public," it seems to be, in function, a conduit for primarily private interests.  (For example, the program "Talk of the Nation" recently changed its programming to include constant interruptions—for commercials and promotionals, often interrupting mid-thought and not allowing subtle ideas ever to get coherently expressed—and lengthy "musical" interludes which, to many complaining listeners, are highly irritating monotony that might be named "Mindless Frenzy" or "Frenetic Mindlessness."  These are prescriptions for encouraging the most shallow and uncritical thought.) 

Ralph Nader became famous through his book-in-the-public-interest, "Unsafe at Any Speed."  General Motors was offended and attempted to smear Nader using private investigators looking for dirt, and with news releases designed to discredit his analyses.  Then his opinions became less and less sought by mass media news coverage, and finally he disappeared completely.  When he became politically active, most of his news coverage was ridicule.  (Until the 2000 presidential campaign, in which he was given just enough coverage to attraction attention of his more ardent supporters—while Pat Buchannan was complaining vigorously that he could get no coverage at all.) 

Noam Chomsky is a renowned, and highly-respected, linguist who takes an interest in the public interest.  His name is virtually unknown to those who get their knowledge from the highly filtered mass media.  Chomsky's linguistics is based on the logic structure of language, a subtle web of very abstract knowledge.  Chomsky studies rationality at a deep level.  Some of the conclusions that flow naturally from such abstract thought offend many of those who don't "see." 

Smothers Brothers hit the TV screen in the 60's, and offered truly innovative programming.  We saw new forms of visual and musical arts—and we heard a few public interest and other subtle viewpoints.  They even resurrected Pete Seeger from the anonymity of the black lists.  Then they, too, disappeared and were replaced by the funny, but largely inane, "Laugh-In." 

Movies starring Ronald Reagan disappeared from the TV screen when that well-known actor from the land of simplistic scripts (we suspect psychiatrist Helen Caldecott would say "moronic") began to be groomed for public office. 

Music, on the air, shifted away from any trace of social issues or public interest, or even tenderness and mutuality in interpersonal relationships.  Sex reigned supreme.  Aggression and violence dominated in ways that far surpassed Nazi Germany's relatively mild militancy in music.  Raucous racket ruled, and deafening percussion blared out relentless, hypnotic commands to mindlessly obey the beat.  Centuries of thoughtful development of counterpoint and polyphony melted away: subtlety was abandoned.  The thought-provoking rock and roll Smother's Brothers introduced went the way of Pete Seeger.  And complaints get ignored. 

M*A*S*H became the most popular TV series in history.  Unlike the movie, the TV scripts succored the humane side of human nature.  The abstraction "death" was treated with the abhorrence due it.  The irrelevancy, "which side are you on," was treated with the scorn due it.  Mutual reciprocity ruled the world of Hawkeye Pierce, and the absurdities of Senator McCarthy, Sergeant Deadhead, and Lt Kiji were lumped together in the person of Major Burns.  But the program's sponsors from the beginning insisted on insulting the intelligence of the audience with a mandatory giggle track.  Then, after several years, they apparently directed the writers to inject pettiness and bickering, shallowness and silliness, and the program was abandoned at its peak, apparently by its creators. 

200 Researchers in a back room, reportedly searching newspapers, court records, rumors, and anything else that might find dirt on their political opponents were described in an interview on one of PBS's news programs.  Their main target of interest was Bill Clinton, who had just been elected for his first term.  This particular back room ("Clinton Watch") was only one of several across the country, it was reported.  No more such reports came out. 

Butterfly Ballot Cartoons popped up all over the Internet after the 2000 presidential election.  Using several search engines, I could not find the Mike Collins cartoon, or any similar one, in over an hour of searching.  Instead, cartoons such as this one showed up—plus some professional animated cartoons suggesting that Democrats are too stupid to follow arrows. 

Look again at Mike Collins' ballot.

Culture design
through the mass media





When news is entertainment:

Action! entertainment is the rule.  Competition is the name of the game, and in society, becomes synonymous with "good."  Cooperation seems to be a too-subtle abstraction relegated to some trash bin along with "bleeding hearts." 

Action entertainment sets a social norm that makes it even more difficult to see the moral wrongs in egocentric and ethnocentric behaviors in real  life.
The anti-toy gun, anti-killing norm of the 60's was nullified and aggressive "warrior" role-models became the rule. 

Simplistic "either-or" relationships are emphasized, while the subtler, finer details of real human relationships are smudged out.  (Of course, whole cultures can be smudged out, too: we repeatedly witness real genocides and ethnic cleansings.) 

On PBS radio, news is richly interspersed with what for many is highly irritating, almost infinitely monotonous, "music," the ultimate in dumbed-down entertainment. (Several years ago on PBS, a rock composer pointed out that the function of monotony in rock music is to put the listener into a trance.) 
 

When news is an attractive commodity:

"Attractive commodity" is what advertising is all about.  However, advertising is, at its best, simply PAP, and at its worst is misinformation and absurdity. 

Unattractive news is something we don't want to hear.  If our country arranges assinations to make room for military dictators who will give us advantages in his country, or if our military burns alive 200,000 people, or if we return refugees to fascist countries to face torture and death while accepting refugees from communist countries who primarily seek the very high standard of living we have arranged...these are things we don't want to hear.  So TV news, like TV entertainment, is designed to be attractive.  That's ostensibly to attract more viewers, but it can have much wider consequences.  We are discouraged from national self-criticism, and encouraged to see patriotism as blindness to improvements in our country.  That will ultimately lead to disaster, if PAP and mutual reciprocity are unrecognized—because other countries are doing as we are doing unto them.

When news is dumbed down:

News frequently treats pseudoscience and superstition with credibility equal to that of science, and often puts an anti-intellectual slant on good science, which is most often not recognized as the rational structure that it is.  The anti-science, post-modern, and New Age elements of the non-science academic world similarly fail to recognize those structures and abets dumbed-down news.  Self-deception has little to oppose it in this world where no "reality" exists against which we can test our ideas.  But the concept of increasing the odds that outcomes will be more predictable, and to our advantage, also disappears. 

A PBS current political events discussion is 
The McLoughlin Group.  However, these discussions are shallow, doctrinaire (seeking confirmations), and noisily argumentative (trashing disconfirmations).  Participants are prone to interrupt each other and seem only rarely to be listening to each other, even when in agreement.  Lines of reasoning come out chopped up into little pieces and scrambled into an anti-intellectual blur.  (Subtle smearing of opponents not present is all too common.) 

Dumbing-down goes with encouraging unquestioning reliance on others for decisions, a component of "authoritarianism."  Encouraging dependence on authority is a useful tool for aiding persuasion by advertisers. 
 

Toll-gate economics: 
blind to multi-dimensional ordering 

We usually presume that if a person "earns" in our economy, he has contributed to society proportionately  to his earnings.  The "toll-gate" element in economics is an observation that sometimes his "contribution" is actually negative: it's more a taking from, than a giving to, society. 

Our confusion comes from failing to see multicomponent measure and from oversimplifying by selecting some one scalar component to represent the whole.  Monetary value has many orthogonal components.  Some contribute to society; some take.  Some are essential for maintaining life; some represent luxury.  Some represent intrinsic value important to everyone; some represent preferences, positive for some but negative for others.  Etc, etc. 

These contribute:
invention (a software algorithm; a gadget) 
labor (farm products, manufactured goods) 
art (music, painting, mystery novel) 
services (sales, repair, fast food service) 

These have a toll-gate component:
toll booth collector—when his take just pays his salary, it's pure toll-gate. 
domain-name collectors—when the Internet became chic, many entrepeneurs bought up many domain names that might become valuable to companies who own the names as trademarks.  Many entrepeneurs became millionaires simply by inserting themselves as toll gates into the information Web.
float trip providers—on an easy river such as was Glen Canyon.  If Glen had become famous, float permits would have been required, as they are for Grand Canyon.  Free permits for private trips would have had years-long waiting lists; however, immediate trips with commercial guides would have been available for a few thousands of dollars. 
natural resource distributor—it's a little like the air we breath in that the source is nature; the distributor does add some value by distributing. 
mining—another kind of distributor, but one which adds a lot: digging and processing ore.  Mother Nature, not the toll-gate operator, however, is the source of most of the value. 
insurance—a service for distributing costs of hazards over a wide range of people at risk, but can be partially converted to toll-gate, by diverting money to people who haven't contributed.  On the other hand, Rochmont plans (the insured are the "stock-holders") and Social Security (about 0.5% operating costs) are free of toll-gate.   HMO's were designed to be toll-gates.  Most insurance companies take at least 30% for operating costs. 

Toll-gates raise the GDP without adding to the quality of life, and probably lower quality of life by adding "middle men" who could be doing something more productive.  Toll-gates redistribute quality of life away from the poor to the wealthy.  If they take essentials for life from some, by creating luxury (DeBeers' diamonds and Hollywood's "star system," for example), they commit an outrage through their confusion of components. 

Toll-gates are a form of "privatization" and are one exemplar for the flaws of that process. 

The antithesis of privatization is
public domain


 
"No decent society can be based on self-interest."
Amatai Etzioni
Question: What is the opposite of "self-interest"?
Amatai Etzioni focuses on mutual interest as a significant opposite of self-interest.
The Public Domain

What is it? 
What should it be? 

Should anything be shared by all: the air we breath...the sidewalks...the roads...our parks...our rivers and beaches...anything at all?  Do we as individuals have any responsibilities for the rest of society taken as a whole?  Should the whole help out those unable to help themselves?  Should the whole provide public health for those who can't afford necessary medical care?  To prevent epidemics, perhaps? 

Did the designers of the patent system make a mistake in asking for the inventor to place the invention into the public domain after a prescribed length of time?  Have we outgrown the concept of public domain and now give the inventor (or her employer) all the advantage of the patent agreement—and the public none? 

Those who plead for ever "smaller government," assume that the government of the people is not by the people nor for the people, and not of the public domain.  Historically, governments have repeatedly diminished quality of life by taking from masses of people for the benefit of a select few.  The pleaders for small government appear to plead that case.  But appearances deceive: they are pleading from the viewpoint of  the select few.  They plead to restrict the comforting of the afflicted so that the comfortable will stay ever more and more comfortably far from being afflicted. 

Their pleas plow fields of persistent egocentrism; their antisocial seeds are fertilized by pervasive blindness to mutual reciprocity.

Our Declaration of Independence pled for government by the people and for the people.  They probably meant the people as a whole, not as individuals.  The public domain is a simple but subtle abstraction at the edges of human comprehension. 
 

The United States probably has the smallest Public Domain and the largest toll-gate economy in the industrialized world. ...contemplating  "a philosophy of government that advocates or exercises a dictatorship of the extreme right, typically through the merging of state and business leadership, together with an ideology of belligerent nationalism."


 
RETURN TO STARRY, STARRY NIGHT

 
A query:

Was it really Kools cigarettes that advertised with, "For a treat instead of a treatment..."?

And which one used, "So round, so firm, so fully packed, so free and easy..."?  ...on the draw.