"...as 'news' becomes just another product sold by big media companies, it become more of a commodity, more entertainment-based, and dumbed-down."
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Internet Illusions, by James Fallows The New York Review of Books, November 16, 2000, pp 28-31 |
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people and events that popped up ...and then vanished from the news The dark shadow of a "Black-Out List" in the media. John Kenneth Galbraith was appointed head of the Office of Price Administration (OPA) during WWII. His name was a household word. He was an outstanding promoter of the public interest: "Comfort the afflicted and afflict the comfortable." After the war he seemed to vanish into the Black-Out List. Consumer Reports is one of a very few publications which is strictly in the public interest and which assiduously avoids PAP and influence by advertisers. In the 40's and 50's CR and its parent organization, Consumer's Union, were vilified as being "communist" and an enemy of the USA. Pete Seeger was, in the 50's, a very popular entertainer who had a public conscience. He appeared on the mass media for a very brief time. Then he disappeared, black-listed. Daniel Schorr was once a major electronic media journalist. His journalism was genuine, but that offended the perceived interests of those who paid for the news (through advertising—one TV news manager describes the news as "something to fill the space between the ads"). He lost his job and is today heard only through "public" broadcasting. Public broadcasting was instituted to provide a mass media conduit for the public interest. As with Consumer's Union, this necessitates being free from the influence of advertisers and any of their clients who might want to act against the public interest. Those clients have now effectively nullified (privatized) public-interest in public broadcasting. While still called "public," it seems to be, in function, a conduit for primarily private interests. (For example, the program "Talk of the Nation" recently changed its programming to include constant interruptions—for commercials and promotionals, often interrupting mid-thought and not allowing subtle ideas ever to get coherently expressed—and lengthy "musical" interludes which, to many complaining listeners, are highly irritating monotony that might be named "Mindless Frenzy" or "Frenetic Mindlessness." These are prescriptions for encouraging the most shallow and uncritical thought.) Ralph Nader became famous through his book-in-the-public-interest, "Unsafe at Any Speed." General Motors was offended and attempted to smear Nader using private investigators looking for dirt, and with news releases designed to discredit his analyses. Then his opinions became less and less sought by mass media news coverage, and finally he disappeared completely. When he became politically active, most of his news coverage was ridicule. (Until the 2000 presidential campaign, in which he was given just enough coverage to attraction attention of his more ardent supporters—while Pat Buchannan was complaining vigorously that he could get no coverage at all.) Noam Chomsky is a renowned, and highly-respected, linguist who takes an interest in the public interest. His name is virtually unknown to those who get their knowledge from the highly filtered mass media. Chomsky's linguistics is based on the logic structure of language, a subtle web of very abstract knowledge. Chomsky studies rationality at a deep level. Some of the conclusions that flow naturally from such abstract thought offend many of those who don't "see." Smothers Brothers hit the TV screen in the 60's, and offered truly innovative programming. We saw new forms of visual and musical arts—and we heard a few public interest and other subtle viewpoints. They even resurrected Pete Seeger from the anonymity of the black lists. Then they, too, disappeared and were replaced by the funny, but largely inane, "Laugh-In." Movies starring Ronald Reagan disappeared from the TV screen when that well-known actor from the land of simplistic scripts (we suspect psychiatrist Helen Caldecott would say "moronic") began to be groomed for public office. Music, on the air, shifted away from any trace of social issues or public interest, or even tenderness and mutuality in interpersonal relationships. Sex reigned supreme. Aggression and violence dominated in ways that far surpassed Nazi Germany's relatively mild militancy in music. Raucous racket ruled, and deafening percussion blared out relentless, hypnotic commands to mindlessly obey the beat. Centuries of thoughtful development of counterpoint and polyphony melted away: subtlety was abandoned. The thought-provoking rock and roll Smother's Brothers introduced went the way of Pete Seeger. And complaints get ignored. M*A*S*H became the most popular TV series in history. Unlike the movie, the TV scripts succored the humane side of human nature. The abstraction "death" was treated with the abhorrence due it. The irrelevancy, "which side are you on," was treated with the scorn due it. Mutual reciprocity ruled the world of Hawkeye Pierce, and the absurdities of Senator McCarthy, Sergeant Deadhead, and Lt Kiji were lumped together in the person of Major Burns. But the program's sponsors from the beginning insisted on insulting the intelligence of the audience with a mandatory giggle track. Then, after several years, they apparently directed the writers to inject pettiness and bickering, shallowness and silliness, and the program was abandoned at its peak, apparently by its creators. 200 Researchers in a back room, reportedly searching
newspapers, court records, rumors, and anything else that might find dirt
on their political opponents were described in an interview on one of PBS's
news programs. Their main target of interest was Bill Clinton, who
had just been elected for his first term. This particular back room
("Clinton Watch") was only one of several across the country, it was
reported. No more such reports came out.
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through the mass media
When news is entertainment: Action! entertainment is the rule. Competition is the name of the game, and in society, becomes synonymous with "good." Cooperation seems to be a too-subtle abstraction relegated to some trash bin along with "bleeding hearts." Action entertainment sets a social norm that makes it even more difficult to see the moral wrongs in egocentric and ethnocentric behaviors in real life.The anti-toy gun, anti-killing norm of the 60's was nullified and aggressive "warrior" role-models became the rule. Simplistic "either-or" relationships are emphasized, while the subtler, finer details of real human relationships are smudged out. (Of course, whole cultures can be smudged out, too: we repeatedly witness real genocides and ethnic cleansings.) On PBS radio, news is richly interspersed with what for many is highly
irritating, almost infinitely monotonous, "music," the ultimate in dumbed-down
entertainment. (Several years ago on PBS, a rock composer pointed out that
the function of monotony in rock music is to put the listener into a trance.)
When news is an attractive commodity: "Attractive commodity" is what advertising is all about. However, advertising is, at its best, simply PAP, and at its worst is misinformation and absurdity. Unattractive news is something we don't want to hear. If our country arranges assinations to make room for military dictators who will give us advantages in his country, or if our military burns alive 200,000 people, or if we return refugees to fascist countries to face torture and death while accepting refugees from communist countries who primarily seek the very high standard of living we have arranged...these are things we don't want to hear. So TV news, like TV entertainment, is designed to be attractive. That's ostensibly to attract more viewers, but it can have much wider consequences. We are discouraged from national self-criticism, and encouraged to see patriotism as blindness to improvements in our country. That will ultimately lead to disaster, if PAP and mutual reciprocity are unrecognizedbecause other countries are doing as we are doing unto them. When news is dumbed down: News frequently treats pseudoscience and superstition with credibility equal to that of science, and often puts an anti-intellectual slant on good science, which is most often not recognized as the rational structure that it is. The anti-science, post-modern, and New Age elements of the non-science academic world similarly fail to recognize those structures and abets dumbed-down news. Self-deception has little to oppose it in this world where no "reality" exists against which we can test our ideas. But the concept of increasing the odds that outcomes will be more predictable, and to our advantage, also disappears. A PBS current political events discussion is
Dumbing-down goes with encouraging unquestioning reliance on others
for decisions, a component of "authoritarianism." Encouraging dependence
on authority is a useful tool for aiding persuasion by advertisers.
Toll-gate
economics:
We usually presume that if a person "earns" in our economy, he has contributed to society proportionately to his earnings. The "toll-gate" element in economics is an observation that sometimes his "contribution" is actually negative: it's more a taking from, than a giving to, society. Our confusion comes from failing to see multicomponent measure and from oversimplifying by selecting some one scalar component to represent the whole. Monetary value has many orthogonal components. Some contribute to society; some take. Some are essential for maintaining life; some represent luxury. Some represent intrinsic value important to everyone; some represent preferences, positive for some but negative for others. Etc, etc. These contribute:
These have a toll-gate component:
Toll-gates raise the GDP without adding to the quality of life, and probably lower quality of life by adding "middle men" who could be doing something more productive. Toll-gates redistribute quality of life away from the poor to the wealthy. If they take essentials for life from some, by creating luxury (DeBeers' diamonds and Hollywood's "star system," for example), they commit an outrage through their confusion of components. Toll-gates are a form of "privatization" and are one exemplar for the flaws of that process. The
antithesis of privatization is
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Amatai
Etzioni
Amatai Etzioni focuses on mutual interest as a significant opposite of self-interest. |
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What is it?
Should anything be shared by all: the air we breath...the sidewalks...the roads...our parks...our rivers and beaches...anything at all? Do we as individuals have any responsibilities for the rest of society taken as a whole? Should the whole help out those unable to help themselves? Should the whole provide public health for those who can't afford necessary medical care? To prevent epidemics, perhaps? Did the designers of the patent system make a mistake in asking for the inventor to place the invention into the public domain after a prescribed length of time? Have we outgrown the concept of public domain and now give the inventor (or her employer) all the advantage of the patent agreement—and the public none? Those who plead for ever "smaller government," assume that the government of the people is not by the people nor for the people, and not of the public domain. Historically, governments have repeatedly diminished quality of life by taking from masses of people for the benefit of a select few. The pleaders for small government appear to plead that case. But appearances deceive: they are pleading from the viewpoint of the select few. They plead to restrict the comforting of the afflicted so that the comfortable will stay ever more and more comfortably far from being afflicted. Their pleas plow fields of persistent egocentrism; their antisocial seeds are fertilized by pervasive blindness to mutual reciprocity. Our Declaration of Independence pled for government by
the people and for the people. They probably meant
the people as a whole, not as individuals. The public domain
is a simple but subtle abstraction at the edges of human comprehension.
The United States probably has the smallest Public Domain and the largest toll-gate economy in the industrialized world. ...contemplating "a philosophy of government that advocates or exercises a dictatorship of the extreme right, typically through the merging of state and business leadership, together with an ideology of belligerent nationalism." |
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A query:
Was it really Kools cigarettes
that advertised with, "For a treat instead of a treatment..."? |