Increase the odds that what we anticipate actually happens.

Watch for unscrupulous swifts!
Don't let them lead you astray.
Don't let them dumb you down.
Don't let them lure you into being anti-intellectual.
They want to do your thinking for you--it's easier, you know.  They know it, too.
Beat least a littleskeptical.
It's good for you, you know!
 

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